Two decades of marketing excellence from cover to cover: in-depth analysis and insight For two decades, GMR has been the most trusted source of marketing and media intelligence in the region by mastering a blend of analysis, research and insight to deliver the very best of news from multiple marketing disciplines. It continues to provide business critical information to blue chip businesses and high net-worth decision makers through its combination of research, analysis, features, interviews and news tailored to clients, media owners and their agencies operating across the MENA region. GMR’s partnership with the prestigious international Effie Awards marks a major milestone in the history of marketing in the Middle East. The initiative brings a broader international dimension to marketing in the Middle East while launching the Effies into one of the most dynamic emerging markets in the world. The GEMAS Effie Mena Awards are testament to GMR’s editorial credentials as the region’s most highly respected marketing magazine.